MOA Unveils High-Value Sponsorship Packages for 2025 Expo, Offering Unmatched Access to Kenya’s Transport Ecosystem
Nairobi, Kenya – The Matatu Owners Association (MOA) has opened sponsorship confirmations for its highly anticipated 2025 East Africa Public Transport Expo, presenting a prime opportunity for brands to engage with the multi-billion shilling matatu industry.
With a powerful promise of “unmatched brand visibility,” the expo offers tiered partnership packages designed to connect sponsors directly with the heart of Kenya’s economy. The sector supports thousands of jobs and serves over 14 million passengers daily, representing a massive and captive audience for consumer and B2B brands alike.
The top-tier “Rhodium Partner” package, valued at KES 10 million, offers exclusive title sponsorship, dominant branding across all touchpoints, a CEO speaking slot at the opening ceremony, and a dedicated brand experience zone. Other packages, including Platinum (KES 5M) and Gold (KES 3M), provide significant benefits such as co-branded national PR, prime exhibition space, and presentation slots.
The expo outlines a clear Return on Investment (ROI) for partners, emphasizing four key areas:
Brand Visibility: Exposure to millions of daily commuters and key stakeholders through nationwide media and on-ground activations.
Community Impact: A chance to align Corporate Social Responsibility (CSR) with an industry that employs over 500,000 Kenyans.
Youth Engagement: Direct connection with Kenya’s youth, the most frequent users of public transport.
Legacy Building: Positioning a brand as an integral part of Kenya’s transport heritage and future.
“The MOA Expo is not just an event; it’s a gateway to the ecosystem that keeps Kenya moving—from operators and fintech players to insurers and SMEs,” said an events team representative. “We are inviting forward-thinking partners to join us in shaping the future of urban mobility.”
Custom partnership packages, including collaboration on the pre-expo Road Safety Clinics, are also available. The expo will be held from 18th to 20th November 2025 at Uhuru Park, Nairobi.
